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EISBERG WINES
TOUR OF BRITAIN PARTNERSHIP
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WHAT WE DID
Having brought Eisberg on board as a Tour of Britain partner, we were asked to help them acquire and activate a wider portfolio of rights to deliver against their core objectives, including the creation of “new” rights by collaborating with the rights holders.
Our FMCG experience enabled us to develop and implement activations in-store to directly impact sales through the partnerships.
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